InsightSCS

Originally known as OpenPort, InsightSCS is a logistics and supply chain technology company that was rebranded following its acquisition. I led the rebrand — redesigning the logo, visual identity, and overall design system to align with the new parent company while maintaining a distinct personality.

The new logo features an orthographic silhouette of a delivery box or crate, with an embedded camera symbol, representing visibility and transparency throughout the supply chain. A serif typeface was chosen to differentiate the brand from the many sans-serif identities common among logistics startups, while the use of red ties it visually to the parent company.

Beyond the rebrand, I collaborated closely with the product team to design new features and improve the platform’s usability. I also worked with development to create a scalable, white-label-friendly design system, making it easier to adapt the platform for enterprise clients.