Salam Express

Salam Express is a food delivery app connecting customers to halal restaurants across the Philippines. In a predominantly Catholic country, the goal was to introduce halal cuisine to a wider audience through a brand that feels friendly, modern, and inclusive.

The identity centers on bold, expressive typography — a deliberate choice to make Arabic-inspired design approachable and positive. In the Philippines, Arabic lettering is often misrepresented or associated with negative stereotypes, so Salam Express set out to flip that narrative by using type as a bridge between cultures and reintroducing halal food in a fresh, contemporary light.

The logo merges Arabic and English letterforms, symbolizing unity and cultural exchange. We found the perfect fit in Lalezar, a typeface inspired by vintage 1970s Iranian movie posters that supports both scripts and adds a sense of playful energy to the brand.